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This web site states the following, "For 500 years, Westerners have called one magical Asian kingdom." We saw that the web page also said " 16th century French travelers reported that the Siamese capital Ayutthaya." It also said " Was the most beautiful city in the East, rivaling Paris itself. Their detailed accounts described Siam as a land of fabulous temples and traditions set in pleasure garden surroundings. Since then the mention of. Is every bit as exotic as the fantastic accounts Western. Ers have related for 500 years. Is the worlds longest reigning monarch." The header had siam as the highest ranking optimized keyword. It is followed by thailand, thai, and siamese which isn't as ranked as highly as siam. The next words siam.com uses is southeast Asia. asia was included and might not be viewed by web crawlers.